Websites for accountants

How small businesses choose an accountant

Most people looking for an accountant are either starting out, growing, or unhappy with their current one. They want to know whether you work with businesses like theirs, roughly what it will cost and how much hassle it is to move. A website that answers those three questions clearly, with fees on show, wins enquiries that a vague "contact us for a quote" site loses.

Services written for each type of client

Sole traders, landlords, limited companies and growing businesses all search differently and worry about different things. We write a clear section or page for each, covering Self Assessment, year-end accounts, VAT, payroll, bookkeeping and Making Tax Digital in plain English, so each visitor quickly sees that you understand their situation.

Deadlines that give people a reason to act

Tax deadlines are when people finally look for help. A timeline of the year's key dates, kept up to date, gives visitors a reason to get in touch now and gives Google fresh, useful content. Our Northgate Accounting concept shows one way to do this.

What we include for accountants

• + Service pages for each type of client
• + Fixed or starting fees in plain text
• + Professional body memberships shown clearly
• + Tax deadline timeline
• + Short consultation request form
• + Team profiles with qualifications
• + AccountingService and FAQPage structured data