Do I need a website if I have a Facebook page?

By , founder of Leadyard Published Last updated

The short answer

Yes, almost every business still needs a website even with a Facebook page. A website is the page Google shows for searches like your service and town, you own and control it, and it works for people who don't use Facebook. Social media is best used alongside a website, sending people to it, not instead of it.

What a Facebook page does well

Facebook is good for staying in touch with existing customers, sharing photos of recent work and building a local following. For some businesses, such as cafés and salons, it is an important part of how customers keep up with them.

Why it is not enough on its own

You don’t own it. Facebook sets the rules. Your reach can drop, your page can be restricted and the layout can change overnight. A website and domain in your name are yours.

Most customers search Google first. When someone needs a service, they usually search for it plus a town. Those results are mostly websites and Google Business Profiles, not Facebook pages.

Not everyone uses Facebook. Some customers do not have an account, and some will not log in to see your page.

It is harder to give the full picture. A website can explain each service, show prices, answer common questions and make enquiring simple, in a way a social feed cannot.

AI search tools need clear facts. Tools such as Google AI Overviews and ChatGPT look for clear, consistent information about a business. A well-structured website is the best place for that.

How the two work together

The best approach is to use both:

  • Your website is your home: the full details, your prices, your enquiry form.
  • Your Google Business Profile gets you into Maps and local results.
  • Your social media keeps people engaged and links back to the website.

Getting started

You do not need a large website. A fast, clear site of up to 5 pages, like our Groundwork package, is enough for many smaller businesses; growing SMEs usually need more. Not sure? Send us your Facebook page and request a free website check. We will tell you honestly what would make the biggest difference.

Questions people also ask

Can a Facebook page rank in Google?

A Facebook page can appear when someone searches your business name, but it rarely ranks for general searches such as a service plus a town. Those searches are usually won by websites and Google Business Profiles.

Is a website worth it for a very small business?

For most businesses that rely on local customers, yes. A simple, fast website of a few pages can be enough, and it keeps working for you around the clock.

Ready for more enquiries?

Send us your website and we'll come back with a free, no-obligation check within 2 working days.

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