Case study: Dental clinic website
The brief
This is a concept project. A private dental practice needs new patients to trust it before they ever walk through the door, and it needs to sell higher-value treatments such as implants and aligners without sounding pushy. It also needs to fill emergency slots quickly.
What we built
- A page for every treatment, explaining what happens, how long it takes and what it costs, in plain English.
- A fees page with prices as visible text, so patients (and AI search tools) can find them.
- Practitioner profiles with qualifications and registration details.
- New patient and emergency pages with a short booking request form and a prominent phone number.
The design is calm and accessible, with readable contrast and large touch targets for older patients.
The design
Dental patients are often nervous, so the design is calm, clean and reassuring without feeling clinical. Soft sage and deep teal sit on warm white and light sand, with a coral accent kept for booking buttons. Headings are set in Plus Jakarta Sans and body text in Nunito Sans, with rounded shapes, generous whitespace and soft shadows throughout.
A gentle hero, where the headline fades up as soft organic shapes drift behind it, sets a relaxed tone, and treatment cards lift on hover to reveal a short summary.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.