Case study: Driveway and landscaping website
The brief
This is a concept project. A new driveway or garden is a big, visual purchase. Customers want to see finished work, understand roughly what it costs and feel sure the team will turn up and do a tidy job. The website needed to show the craft first and make booking a survey the obvious next step.
What we built
- A full-bleed photo hero with the answer-first introduction laid over it.
- Service pages for each surface and material, with what affects the price.
- A cost guide that answers the first question every customer has.
- A project spotlight and gallery in place of generic stock-photo grids.
Where a real client would supply details such as prices, reviews or team members, the concept uses realistic sample details, and every page says it is a concept.
The design
Headings are set in DM Serif Display with Manrope for body text, on a palette of deep moss green and warm sandstone taken from Cotswold stone. The header sits transparent over the hero photo and turns solid as you scroll, so the work always leads.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.