Case study: Gym and personal training website
The brief
This is a concept project. Independent gyms compete with big chains on personality, not price. People want to know what classes run when, what membership costs and whether the place feels right for them. The site had to show the gym’s character and get people through the door for a free trial.
What we built
- The week’s timetable high on the home page.
- Membership prices in full, with what each option includes.
- Coach profiles for personal training.
- A free trial form that takes seconds on a phone.
Where a real client would supply details such as prices, reviews or team members, the concept uses realistic sample details, and every page says it is a concept.
The design
Barlow Condensed in big uppercase headlines with Inter for body text, on black and off-white with a punchy lime accent. It reads like a gym poster: loud, confident and easy to scan between sets.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.