Case study: Kitchen & bathroom fitter website
The brief
This is a concept project we built to show what a Lead Engine website looks like for a trade. A kitchen and bathroom fitter in Swindon wins most of its work from homeowners searching for a fitter in their town, comparing two or three options and asking for quotes. The site had to rank for those searches and make asking for a quote feel easy.
What we built
We planned the site around the searches that bring in the best jobs: one page for each service and one for each town covered, so someone searching for a bathroom fitter in a nearby town lands on a page written for exactly that.
- Service pages that explain what is involved, typical timescales and what affects the price.
- Area pages with genuinely local detail rather than a town name swapped into the same text.
- Project write-ups showing the before, the after and what was done.
- A short quote form and a click-to-call button on every page, because most visitors are on a phone.
The design
Kitchens and bathrooms are big, considered purchases, so the site needed to feel as well finished as the rooms themselves. We gave it a warm, premium look: a deep teal and soft brass palette on a warm off-white background, an elegant serif (Fraunces) for headings paired with a clean sans-serif (Manrope) for reading, and a custom logo mark of an arched doorway with a brass wave for the River Kennet.
Large before-and-after layouts put the finished rooms centre stage, and generous spacing keeps every page calm and easy to scan on a phone.
Built for search and AI answers
Every page opens with a direct answer to the question it targets, FAQs are written as plain HTML, and the business details are identical everywhere. Structured data describes the business, its services, its FAQs and its articles, so Google and AI tools can understand and quote it.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.