Case study: Roofing company website
The brief
This is a concept project. Most roofing enquiries start with a problem: a leak, a slipped tile or storm damage. People search on their phone, want to know a roofer is local and trustworthy, and want a quote quickly. The website’s job is to answer that moment and make asking for a quote effortless.
What we built
- A page for every service, so each one can rank for searches like “flat roof repair Swindon”.
- A roof problem checker that turns a vague worry into the right next step.
- Area pages for the towns the roofer covers, each with its own local detail.
- Trust signals such as guarantees, insurance and the team, close to every call to action.
Where a real client would supply details such as prices, reviews or team members, the concept uses realistic sample details, and every page says it is a concept.
The design
The look is solid and dependable: deep slate with a warm terracotta for calls to action, bold headings and real roofing photography. A slim utility strip carries the emergency line, so help is one tap away on every page.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.