Case study: Solar installer website
The brief
This is a concept project. Solar customers spend weeks researching before they ask for a quote. They worry about cost, payback and being pressured by a salesperson. The website’s job is to answer those worries honestly, so the people who do get in touch arrive informed and ready for a home survey.
What we built
- Clear service pages for solar panels, battery storage and EV chargers, each explaining how it works, what affects the cost and what happens on installation day.
- Guides that answer the questions customers type into Google and AI assistants, written answer-first.
- Area pages for the towns the installer covers, each with its own local detail.
- A home survey form that asks a few useful questions without feeling like a sales funnel.
Where a real client would supply details such as accreditation numbers, prices or customer reviews, the concept uses realistic sample details, and every page says it is a concept.
The design
The look is bright, optimistic and quietly technical, to match a product people buy with their head as much as their heart. Deep navy carries the brand, with a sunlit amber reserved for calls to action, on white and a pale sky tint. Headings are set in Sora and body text in Inter, on a clean grid with crisp line icons and bold number blocks for costs and savings.
The signature moment is a sun-arc line that sweeps across the hero as the page loads, a simple visual idea that ties the whole site to what the business does.
Results
This is a concept project, so there are no client results to report. You can explore the live concept site, which is kept out of search engines.